Brilliant post I found this evening. I even commented which is unlike me! Here’s a snipit of the lesson for anyone marketing elder care or marketing senior services and for any small business owner):
So, how is your organization approaching Social Media? Does it see Web 2.0 as something to “get into,” or does it recognize Social Media as a sea change that will transform the enterprise?
Does your company view Social Media as an interesting marketing tool to explore as time permits, or is your organization preparing innovative approaches for conducting business in a new, social, highly-networked, more transparent world?
Is your approach to Social Media more akin to B&N or Amazon circa 1995?
Those who approach Social Media with a vision for how it can change their business will gain significant advantages over those who treat is simply as another tool in their marketing toolkit.
Jeff Bezos “got it” and today he is the 68th richest individual on the planet with a personal net worth of $6.8 billion. The combined market capitalization of Barnes & Noble and Borders is a little over $1 billion.
So, should your organization “get into” Social Media? Or is it time for Social Media to get into your organization?
Read the rest of the brilliant thought here:
http://www.socialmediatoday.com/SMC/81122
valerievanbooven
