November 6, 2009
The most complete marketing program for elder care and senior service providers is now available to you.
November 4, 2009
The Basics of Social Media ROI
Original Post on Freshnetworks at: http://blog.freshnetworks.com/2009/11/the-basics-of-social-media-roi/
This presentation from Oliver Blanchard is a great introduction to social media ROI and how you should conceive of it and then measure it. It’s also quite amusing in parts and so is Required Reading this week at FreshNetworks
For me the most insightful part of the presentation is the distinction between a non-financial ROI and a financial one. Blanchard’s model is that you get the non-financial ROI before you get measurable financial return.
They are part of a continuum – your investment leads to something that will have a non-financial impact first and then a financial one. This is a model that really rings true in our experience of building online communities.
Financial ROI can take time to achieve, but good planning and strategy should start to give you non-financial ROI relatively quickly.
Brands often need to have this trajectory reinforced – just because you don’t have any hard financial return yet does not mean it isn’t just round the corner.
It probably is if you persist with your efforts.
Posted via email from Marketing Elder Care and Marketing Senior Services
November 1, 2009
TeleSeminar REPLAY: Elder Care and Senior Service Providers, We found a solution for your elder care clients who are having cash flow problems.
Here is the replay for the conference call described below, please pass on to your colleagues and let them know that we do this every month!
The place to go to get on our email list is http://www.MySeniorService.com
Here's the replay link:
View on screencast.com »
I never knew about this before, and I think it's important that you meet a new friend of mine, Kari Gray, one of the owners of 1st Choice Funding.
They have a unique service. They loan money to people who are having trouble paying for home care, assisted living, nursing home care,and adult day care. In fact, this could be a huge benefit to you and some of your clients. -For instance, what if a client is waiting for their long-term care insurance benefits to kick in, and they need cash flow to bridge that gap between now and then? -What if your client was having trouble getting a claim paid, and needed cash flow until the problem was resolved? -What if your client is waiting for VA Aid and Attendance Pension Benefits to kick in and they need to pay their elder care invoices while they wait? -What if you are waiting for Medicare or Medicaid or some other program to pay their invoices and YOU need extra cash flow? Well, there's a new choice in town, actually not new, but one that you might not have known about or understood until now. Kary Gray is going to take the time to explain it all for you on Thursday October 29, 2009 at 3pm Eastern, 2pm Central, 1pm MTN, 12noon Pacific. Here's the dial in information, no registration required. Please don't miss this important call, you never know when this type of service might come in VERY handy, especially in tough economic times. See you there!Valerie VanBooven RN BSN and Staff
Posted via email from Marketing Elder Care and Marketing Senior Services
November 1, 2009
TeleSeminar REPLAY: Elder Care and Senior Service Providers, We found a solution for your elder care clients who are having cash flow problems.
Here is the replay for the conference call described below, please pass on to your colleagues and let them know that we do this every month!
The place to go to get on our email list is http://www.MySeniorService.com
Here's the replay link:
View on screencast.com »
I never knew about this before, and I think it's important that you meet a new friend of mine, Kari Gray, one of the owners of 1st Choice Funding.
They have a unique service. They loan money to people who are having trouble paying for home care, assisted living, nursing home care,and adult day care. In fact, this could be a huge benefit to you and some of your clients. -For instance, what if a client is waiting for their long-term care insurance benefits to kick in, and they need cash flow to bridge that gap between now and then? -What if your client was having trouble getting a claim paid, and needed cash flow until the problem was resolved? -What if your client is waiting for VA Aid and Attendance Pension Benefits to kick in and they need to pay their elder care invoices while they wait? -What if you are waiting for Medicare or Medicaid or some other program to pay their invoices and YOU need extra cash flow? Well, there's a new choice in town, actually not new, but one that you might not have known about or understood until now. Kary Gray is going to take the time to explain it all for you on Thursday October 29, 2009 at 3pm Eastern, 2pm Central, 1pm MTN, 12noon Pacific. Here's the dial in information, no registration required. Please don't miss this important call, you never know when this type of service might come in VERY handy, especially in tough economic times. See you there!Valerie VanBooven RN BSN and Staff
Posted via email from Marketing Elder Care and Marketing Senior Services
October 23, 2009
Free TeleSeminar: We found a solution for your elder care clients who are having cash flow problems.
I never knew about this before, and I think it's important that you meet a new friend of mine, Kari Gray, one of the owners of 1st Choice Funding.
They have a unique service.
They loan money to people who are having trouble paying for home care, assisted living, nursing home care,and adult day care.
In fact, this could be a huge benefit to you and some of your clients.
-For instance, what if a client is waiting for their long-term care insurance benefits to kick in, and they need cash flow to bridge that gap between now and then?
-What if your client was having trouble getting a claim paid, and needed cash flow until the problem was resolved?
-What if your client is waiting for VA Aid and Attendance Pension Benefits to kick in and they need to pay their elder care invoices while they wait?
-What if you are waiting for Medicare or Medicaid or some other program to pay their invoices and YOU need extra cash flow?
Well, there's a new choice in town, actually not new, but one that you might not have known about or understood until now.
Kary Gray is going to take the time to explain it all for you on Thursday October 29, 2009 at 3pm Eastern, 2pm Central, 1pm MTN, 12noon Pacific.
Here's the dial in information, no registration required. Please don't miss this important call, you never know when this type of service might come in VERY handy, especially in tough economic times.
Conference ID: 816548#
Local Numbers: http://NConnects.com/Local
Thursday October 29, 2009 at 3pm Eastern, 2pm Central, 1pm MTN, 12noon Pacific.See you there!
Valerie VanBooven RN BSN and Staff
Posted via email from Marketing Elder Care and Marketing Senior Services
October 22, 2009
The Senior List Eldercare Directory Reaches Major Milestone
The Senior List® (www.theseniorlist.com) announces a major milestone in its growing database of eldercare providers. Recently, the 70,000th eldercare provider was added to the site’s database, making it one of the fastest growing eldercare resources in the country.
(PRWEB) October 22, 2009 — The Senior List® (www.theseniorlist.com) announces a major milestone in its growing database of eldercare providers. Recently, the 70,000th eldercare provider was added to the site's database, making it one of the fastest growing eldercare resources in the country. After a national launch in November of last year, The Senior List has firmly established its consumer-opinion brand in the much coveted boomer-focused marketplace.
"We're amazed at the growth of our brand, and now we're more focused than ever on growing our consumer-opinion numbers," says Chris Clark, co-founder and CEO. "To me, the biggest value for consumers will be realized when they can turn to a resource like The Senior List, and read meaningful testimonials from their peers. This will be our primary focus as we move into 2010".
The Senior List is a consumer-opinion website focused on linking families to quality senior-services
online. The directory listings range from assisted living facilities and nursing homes, to elder law attorneys and everything in-between. Valerie VanBooven RN BSN, Owner, LTC Expert Publications (www.theltcexpert.com) requires that all of her clientele who have accounts via her www.LTCSocialMark.com program have a listing on The Senior List. Valerie and her staff have enrolled close to 200 providers nationwide, and they recommend the site to all 2500 of her regular readers. Ms. VanBooven remarks, "I think The Senior List has the best interest of consumers and providers in mind, and I think both of those things can coexist in a consumer-opinion site. In business, reputation is everything; The Senior List simply provides a platform for the best to rise to the top".
The Senior List is a free resource that allows families to review, rate, or add senior-service providers to the eldercare directory. Businesses can add their info to the database at no-charge, and consumers are strongly encouraged to share their opinions in an effort to help a neighbor in need. You can find The Senior List online at www.theseniorlist.com.
Posted via email from Marketing Elder Care and Marketing Senior Services
October 20, 2009
Watch these amazing testimonials from elder care and senior service providers!
Getting a great testimonial isn't that hard, if you know the "formula".
At our Fall Marketing Conference we did an entire session on the perfect testimonial.
Here are some of our results!
Posted via email from Marketing Elder Care and Marketing Senior Services
October 12, 2009
If You Market Home Care, Elder Care, or any other Senior Service, Read This Note Because We’ve Moved the FREE Line, Get Your FREE stuff now.
Updates and Notes from Valerie and LTC Expert Publications LLC
Wow, what a year so far. Time flies, and business is flying around faster. Once again it's time to make a few adjustments to the business model that we can all stay sane around here. The good news is, we are about to "Move The Fr…ee Line". Do you know what that means?(FR…EE is our way of spelling the price $0 without being considered spam. Just go with it.)
It means we will be giving away more fr…eee stuff, because we know that when we offer more fr…eee stuff more people sign up, more people take the time to learn, and when it REALLY REALLY counts, more people hire us to solve their marketing problems. Right now we are enrolling clients for the social media marketing package faster than lightening. We've brought on a few new assistants to help us with data entry and updates. Our web design department is over loaded with requests, but happily plugging away at some of the most beautiful and UP-TO-DATE looking websites that I've ever seen. Here are a few samples of our website work:- http://www.angelcaremn.com
- http://www.SeriousSocialMedia.com
- http://www.AllForYouHomeCare.com
- http://www.GuardianReverseLending.com
Ok, so the http://www.PowerMarketingConference.com for 2009 is over. The videos and Power Point presentations, binder and everything else at the conference that we have on tape is yours. Find the pricing and the payment options at http://www.PowerMarketingConference.com
The Fr…ee Line Has Moved: I wonder if other people say they are "going green" just to save on printing costs. Well, regardless, we are going green and saving on printing costs. LTC Expert Publications LLC is now completely digital in a digital age. I do maintain that seniors love reading the mail, and YOU should have some form of print media (ie newsletter) sent out each month. So, what's fr…eee? Risky for us, but now everything at our newsletter level is fr…eee. And yes, if you are a current subscriber, we are turning off the billing. It's all fr…eee! You can sign up for our private membership website for fr…eee , gain access for fr…eee, see all of our materials for fr…eee, and roll around in it to your hearts content. But please give a moment to get everyone enrolled. It's fr…eee so give us a small break on getting you registered.
Here's the link:http://myeldercareblog.com/eldercaremarket/subscribe/ Other Important Updates:
1. Priceless Caregiving Book- moving forward without a hitch, more to come. 2. We just launched a new website http://www.SeriousSocialMedia.com for business owners who are not in the health care biz. Send your referrals to us! 3. We are moving forward on a briefly mentioned lead gen service for elder care and senior service providers. The new URL is www.MyParentsNeedCare.com – ah but it's not up yet, so don't get too excited. 4. VA Aid and Attendance Pension Benefit- the real scoop and lead gen opportunities coming your way, I think…..more to come on that project. 5. Mastermind Marketing Groups: $47 per month. Great calls. You folks will be the first ones to get on board for trying both new lead generation programs above. Want to join one of our mastermind marketing groups? Here's the link: http://www.1shoppingcart.com/SecureCart/SecureCart.aspx?mid=C4F2E07B-E963-4BF2-B43B-5537CC70CC9E&pid=01af1df7b2333ecd80441096504b5353 6. Finally, you can now schedule your own appointments to speak with Valerie or a staff person. Just click on the link below. Choose your service or "need", and schedule your own appointment. All appointment times shown are on CENTRAL TIME so you will need to adjust for your own time zone. Need an appointment? Here ya go!
http://www.schedulicity.com/MakeReservation.aspx?business=LEPXCN Happy Marketing! Sincerely,
Valerie and Staff
Posted via email from Marketing Elder Care and Marketing Senior Services
October 9, 2009
Social Media in Healthcare, Elder Care, and Senior Service Marketing: Making the Case
Posted by Michelle Bowles on Oct 9th, 2009
http://www.toprankblog.com/2009/10/social-media-in-healthcare-marketing-5-tips-for-approval/
For marketers in any industry—from manufacturing to real estate to banking, and everything in between—making the business case for social media isn’t a quick and easy process.
But in healthcare marketing, it’s an understatement to say that gaining buy-in for social media isn’t easy.
Consider for a moment just what healthcare marketers are up against:
- A multitude of privacy regulations
- Nursing and support staff shortages
- Increasing demand for services thanks to the quickly aging Baby Boomer generation
It’s not difficult to understand why some healthcare decision makers may be slow to adopt social media. But instead of throwing in the towel, consider these 5 tips for making the case for social media in healthcare marketing:
1. The movement has started. Healthcare may not be as quick to adopt social media as some other industries. But there are many hospitals and healthcare organizations that are quietly innovating on the social web, as Digital Influence blogger Rohit Bhargava suggests.
In a recent post, he points out that there are 367 US hospitals using social media. They are responsible for 10,000 Tweets from 267 Twitter accounts. When making your individual case for social media in healthcare marketing, leverage some of the great examples out there:
- Patients Like Me is an online community site created in 2004 by MIT engineers to allow patients to share information and their personal experiences. The goal is to connect patients with the same or similar diseases so they can rely on one another for support.
- The Center for Connected Health community website is designed for healthcare providers and policymakers. Community members can discuss controversial topics, and share best practices, new ideas, upcoming events and research.
- Individual hospitals are involved in social media efforts as well, Bhargava points out. The Sarasota Memorial Hospital uses Twitter to answer patient questions and provide immediate customers service. In March, the Henry Ford Hospital used Twitter to connect with 1,900 people and answer questions during an actual brain surgery.
2. Patients—and potential future patients—are involved in social networks. A March 2009 report (pdf) from Nielson Online found that 67% of the global online population takes part in online communities. Plus, time spent on social media sites now accounts for almost 10% of all time online.
Clear and simple, patients use social media. Hospitals can utilize social channels to answer healthcare- or illness-related questions or simply provide medical information—just as the Sarasota Memorial and Henry Ford hospitals have done. If the numbers aren’t convincing enough, consider this: Patients are comparison shopping for hospitals, CNN reports.
With the increasing cost of healthcare and a growing number of available hospitals, it’s only natural. Social media is just one tool for hospitals and healthcare organizations to stay top of mind and relevant for patients.
3. Patients are online, and so are physicians. Consider a few statistics from Manhattan Research:
- As much as 89% of US physicians rely on the Internet as an essential part of their professional practice
- Approximately 64% of physicians now use smartphones
- 41% of physicians’ research takes place online The bottom line is physicians and other healthcare personnel are already spending time online.
Additionally, Doctors have their own social network, Sermo, which has over 110,000 practicing MD’s participating.
By embracing social media, hospitals and healthcare organizations can provide their current staff with a mechanism to share information and best practices. Plus, organizations can use their social efforts as an incentive when recruiting new employees.
4. Healthcare is top of mind, in the news and constantly changing. Particularly since the last presidential election, healthcare has been thrust into the public spotlight. From universal healthcare to electronic health records to patient privacy, there’s a new healthcare news item in the headlines every day. Social media can provide an effective mechanism for hospitals and healthcare organizations to stay involved in healthcare legislation discussion.
Take the lead from Boston’s Beth Israel Deaconess Medical Center. The hospital CEO is using his blog to discuss and comment on potential health insurance legislation – among other topics.
5. Social media efforts don’t have to involve a lot of costs. Budget cuts have become a common business practice across nearly all industries—hospitals and healthcare organizations are no exception. But social media campaigns don’t have to include a significant financial investment.
Consider the healthcare marketing success story from the Mayo Clinic. The Mayo Clinic in 2005 began utilizing social media channels to promote and increase downloads of its podcasts. The clinic posts the podcasts, along with video and text, on its blogs. It also leverages a Facebook fan page, a Twitter account and a YouTube channel. Downloads of the podcasts have increased by more than 8,000%, thanks to using three free social channels.
Be sure to read this recent interview with Lee Aase, the manager of syndication and social media for Mayo Clinic, where he offers specific advice for other companies on his “MacGyver-style” testing , developing a social media strategy, winning management approval and measuring social media ROI.
These tips, of course, are just a starting point to help healthcare marketers make the case for social media in healthcare marketing and creating better connections with the healthcare community, hospitals and patients. What examples of social media in healthcare have you found worth pointing out?
Posted via email from Marketing Elder Care and Marketing Senior Services
October 7, 2009
Elder Care and Senior Service Business Owners – Who’s Stealing Your Clients Using Social Media?
What does it cost to think?
The Original Post: What is the cost of thinking? Can be found at: http://www.relationship-economy.com/?p=5232
Your boss says”Our competitors are stealing our customers using this social media stuff. We need to use this stuff and do it better than our competitors and we need to do it NOW!”
You are then tasked with “doing it” but you have no experience or knowledge of what to do. So you look for help and find an outside resource whom supposedly has the experience and knowledge to know what to do. You bring the option of hiring this person to your boss and they ask about the cost and what will they get from using this resource. You tell your boss the cost but aren’t sure exactly what it is you’re going to get. Then your boss says “I know we need to do this but I don’t know what it is or what we’ll get from it”.
How can a company put value on something they don’t understand? How can they understand if they have no reference to “think about it”?.
What Is Required To Think?
Thinking about social media cannot increase understanding without the appropriate knowledge. Anything new or innovative takes time to understand and determine how to use it effectively. In order to think effectively one must first acquire the knowledge necessary to think about using social media strategically, tactically and with specific purpose. Without the knowledge thinking will only produce the wrong outcomes because your thoughts are limited to what you know, not what you don’t know.
The reality is that learning to leverage social media requires people and organizations to reThink everything. This thing everyone calls social media has serious strategic implications and to just “do it” without gaining the knowledge to think about what needs to be done is a sure disaster.
Think About This
A business runs on communications. Without being able to effectively and efficiently communicate you end up wasting time and money. Money represents time and cost in rework, fixing misunderstandings, setting the wrong customer expectations and not effectively and efficiently communicating to your employees, customers and your market.
The cost of not thinking about these issues is increased cost. However being able to “think” about these issues may require the infusion of new knowledge which may not exist in your organization. W. Edwards Deming once said “knowledge required to change the existing system to a better system must come from outside the existing system”. Why? Because the existing system is blinded by its own thinking. Get it?
Thinking About Social Media?
Who isn’t? The Corporate Executive Board said “Most companies are embracing social media—but too many are wasting their efforts through sloppy management”
More than 70% of companies are already using social media; many are planning to increase their spending on social media across the coming years. Whether for learning from customers, building their brands or a range of other hoped-for outcomes, companies are clearly diving in.
If you dive into the social media water without knowing its depth or where the rocks are you are likely to break your neck. To avoid breaking your neck you should first get the knowledge about that which your about to dive into. Without knowledge people, and entire organizations, perish. Think before you jump. But before you can think effectively you must first get new knowledge. Social media knowledge doesn’t come from self appointed gurus or experts who know how to get you followers and traffic. The cost of thinking increases when you don’t think. Get it?
What say you?
Posted via email from Marketing Elder Care and Marketing Senior Services
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